Roxane Pinault

That's an excellent question, and it's true that AI is changing how people find information. However, this shift actually makes strategic SEO more critical, not less—it just changes the focus.

Previously, a lot of SEO was about writing generic blog posts to answer broad questions. Now, AI is very good at answering those top-of-funnel queries directly in the search results.

This is why our strategy focuses on mid-funnel content and conversion-focused pages. This is content that is optimised for search but is also specifically designed to build trust and give your future customers all the information they need to make a purchase.

Think of it this way: AI might help a user with general research, but for now, it doesn't replace an actual e-shop or service provider. When it's time to buy a product or book a service, customers still need to visit your website. Your site remains the ultimate point of conversion.

So, modern SEO is less about attracting clicks from general questions and more about ensuring that when a customer is ready to make a decision, your website is the most helpful, trustworthy, and authoritative destination for them to do so.

Honestly, it depends on what you need and where your website currently stands. SEO audits start at $800, but comprehensive ongoing SEO typically ranges from $1200-$3,500 monthly for australian businesses - excluding trades. I know that sounds like a lot, but think of it this way - if SEO brings you even one extra customer per month, it's usually paid for itself. I always give you a clear breakdown of costs upfront, no surprises.

My approach combines technical expertise with business acumen. Having worked across SEO, PR, and digital marketing, I understand how SEO fits into the bigger picture of growing your business. I also believe in educating clients, so you understand exactly what's happening with your SEO strategy.

SEO is a long-term strategy, not a quick fix. While some improvements can be seen within weeks (like technical fixes), meaningful ranking improvements typically take 6-12 months to materialize. I focus on sustainable growth rather than short-term tactics that could hurt your business in the long run.

I do have availability at the moment, but my spots are limited to ensure each client receives the focused attention they deserve. If you're considering working together, I recommend getting in touch soon.

Yes, absolutely! I enjoy collaborating with SEO agencies and am currently partnering with one. Working alongside a team of talented colleagues is a fantastic way to stay at the top of my game. Each person in an agency often has their own unique speciality, which creates an amazing learning environment. I take the knowledge and new strategies I learn from these collaborations and pour that expertise directly into my own client work. Being able to do both allows me to bring the best of both worlds to the businesses I partner with.

You can definitely try! There's tons of free information out there. But here's the thing - SEO isn't just about following a checklist. It's about understanding search intent, competitor analysis, and technical fixes that can break your site if done wrong. Most business owners I work with tried DIY first, got overwhelmed, and realized their time was better spent running their business.

No, and anyone who does is either lying or using tactics that'll get your site penalized. Google changes their algorithm constantly - even they don't know exactly how it works sometimes! What I can promise is transparent reporting, strategies that won't get you in trouble with Google, and steady improvements that actually bring you more customers. That's what matters, right?