Freelance SEO Services You Can Actually Trust

Is your website feeling invisible? You've built a great business, but the right customers just aren't finding you online. It’s a common frustration, but it’s one we can solve together.

A focused SEO freelancer in Sydney with long brown hair, wearing a gray blazer over a dark shirt, works on a laptop at a wooden table. The background features a modern abstract painting in shades of red, pink, and beige on a white wall, creating a professional yet creative workspace

WHY WORK WITH ME?

Hello! I'm Roxane, a freelance SEO specialist with over a decade of experience. After years in the industry, I’ve built my approach on a simple philosophy: transparency, authentic communication, and a relentless focus on measurable results. No jargon, no smoke and mirrors – just honest expertise that actually grows your business.

MY APPROACH TO SEO SUCCESS


Deep-Dive Business Analysis - I take the time to understand your business goals, target audience, and competitive landscape before crafting a tailored SEO strategy.
Data-Driven Decisions - Every recommendation is backed by thorough research and analytics, ensuring we focus on what will truly move the needle for your business.
Transparent Communication - You'll always understand exactly what I'm doing and why it matters for your business growth.
Practical Implementation - I don't just provide recommendations – I work with you to implement changes efficiently and effectively.

10+ YEARS OF PROVEN EXPERTISE

Having spent over a decade in SEO and e-commerce, particularly helping Australian wine businesses thrive online, I bring practical knowledge that goes beyond theory. Before freelancing, I managed comprehensive digital marketing strategies including:

  • Strategic SEO campaigns that delivered sustainable traffic growth
  • Content marketing that converts visitors into customers
  • PR integration for a holistic brand presence
  • Technical SEO audits and implementations that fixed critical issues
  • Shopify Schena Mark Up Implementation
  • Local SEO optimisation to help businesses capture their target area
  • Building online authority with a quality link building strategy
  • Analytics setup and reporting that focuses on business impact

KEYWORD STRATEGY & MODERN SEARCH INTENT

TRADITIONAL KEYWORD FOCUSMY HUMAN-FIRST APPROACH

High Volume Keywords → Intent-Driven Content
Keyword Density → Conversational Answers
Generic Rankings → Qualified Visitor Attraction

Understanding the connection between keywords and search intent is what separates effective SEO from wasted effort. While many SEO providers chase high-volume keywords, I focus on understanding what your potential customers actually want when they search.

  • Discovery & Analysis

    • Comprehensive business and website review
    • Competitor analysis
    • Keyword research based on commercial intent
    • Technical SEO audit
  • Strategy Development

    • Custom SEO roadmap aligned with your business goals
    • Prioritized action plan for maximum impact
    • Clear metrics for measuring success
  • Implementation

    • On-page optimization
    • Content development or enhancement
    • Technical improvements
    • Ink Building strategy And Online PR recommendation
    • Local SEO optimisation + Google My Business
    • International SEO optimisation
    • Regular performance tracking
    • Strategy adjustments based on results

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Local SEO Services

Is your business invisible to customers in your own neighbourhood? I offer practical, straightforward SEO services designed to help you stand out where it matters most and connect with the community you serve.

Explore Local SEO Services

SEO SERVICES FOR SMALL BUSINESSES


You don't need a massive corporate budget to get real SEO results and sustainable organic traffic. I provide clear, affordable SEO strategies that skip the jargon and focus on what truly matters: getting you more customers and growing your small business.

See Small Business Services

Schema Markup Services for Shopify

You’ve built a great website, but is Google seeing the full picture? My Schema Markup service for Shopify acts as a professional translator, converting your key business information into the precise language Google needs to understand and trust your brand. The result is a more authoritative presence in search, unlocking rich results that help you stand out from the competition and win the click.

Explore Schema Services

Frequently Asked Questions

Why do I need SEO now that AI is changing search?

That's an excellent question, and it's true that AI is changing how people find information. However, this shift actually makes strategic SEO more critical, not less—it just changes the focus.

Previously, a lot of SEO was about writing generic blog posts to answer broad questions. Now, AI is very good at answering those top-of-funnel queries directly in the search results.

This is why our strategy focuses on mid-funnel content and conversion-focused pages. This is content that is optimised for search but is also specifically designed to build trust and give your future customers all the information they need to make a purchase.

Think of it this way: AI might help a user with general research, but for now, it doesn't replace an actual e-shop or service provider. When it's time to buy a product or book a service, customers still need to visit your website. Your site remains the ultimate point of conversion.

So, modern SEO is less about attracting clicks from general questions and more about ensuring that when a customer is ready to make a decision, your website is the most helpful, trustworthy, and authoritative destination for them to do so.

How much does SEO cost in Australia?

Honestly, it depends on what you need and where your website currently stands. SEO audits start at $800, but comprehensive ongoing SEO typically ranges from $1200-$3,500 monthly for australian businesses - excluding trades. I know that sounds like a lot, but think of it this way - if SEO brings you even one extra customer per month, it's usually paid for itself. I always give you a clear breakdown of costs upfront, no surprises.

What makes you different from other SEO freelancers?

My approach combines technical expertise with business acumen. Having worked across SEO, PR, and digital marketing, I understand how SEO fits into the bigger picture of growing your business. I also believe in educating clients, so you understand exactly what's happening with your SEO strategy.

How quickly will I see results from SEO?

SEO is a long-term strategy, not a quick fix. While some improvements can be seen within weeks (like technical fixes), meaningful ranking improvements typically take 6-12 months to materialize. I focus on sustainable growth rather than short-term tactics that could hurt your business in the long run.

Do you have the capacity to take on more clients?

I do have availability at the moment, but my spots are limited to ensure each client receives the focused attention they deserve. If you're considering working together, I recommend getting in touch soon.

Do you work with agencies based in Australia?

Yes, absolutely! I enjoy collaborating with SEO agencies and am currently partnering with one. Working alongside a team of talented colleagues is a fantastic way to stay at the top of my game. Each person in an agency often has their own unique speciality, which creates an amazing learning environment. I take the knowledge and new strategies I learn from these collaborations and pour that expertise directly into my own client work. Being able to do both allows me to bring the best of both worlds to the businesses I partner with.

Can I do SEO myself?

You can definitely try! There's tons of free information out there. But here's the thing - SEO isn't just about following a checklist. It's about understanding search intent, competitor analysis, and technical fixes that can break your site if done wrong. Most business owners I work with tried DIY first, got overwhelmed, and realized their time was better spent running their business.

Can you guarantee first-page Google rankings?

No, and anyone who does is either lying or using tactics that'll get your site penalized. Google changes their algorithm constantly - even they don't know exactly how it works sometimes! What I can promise is transparent reporting, strategies that won't get you in trouble with Google, and steady improvements that actually bring you more customers. That's what matters, right?

READY TO GROW YOUR ONLINE PRESENCE?

Let's have an honest conversation about your business goals and how strategic SEO can help you achieve them. No obligation, no high-pressure tactics – just a straightforward discussion about what's possible for your business.

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