The Small Business SEO Blog
Welcome to my SEO blog. The world of search can feel overwhelming, especially when you're a small business owner trying to do it all. It's a landscape of constantly changing algorithms, confusing technical jargon, and "gurus" promising magic tricks that rarely deliver.
My goal is to demystify organic SEO services and provide practical, DIY SEO tips you can use to build a real, long-term asset for your business. This is your go-to library for honest answers and a clear path to connect with the customers who are looking for you.
Straightforward, DIY SEO tips for building sustainable organic traffic. No jargon, no fluff—just what works.
Google Core Update
Navigating the June 2025 Google Core Update
This update focuses on rewarding high-quality, authentic content and creates new opportunities for businesses to gain visibility. Learn the 3 key actions you need to take to ensure your content strategy is ready for this shift.
Google Business Profile
Is the Free Google Business Profile Actually Worth It?
Is the free Google Business Profile actually worth it? Get an honest review of its pros, cons, and real SEO impact for local and service-area businesses.
SEO EXPERT
What Does a Local SEO Consultant Actually Do All Day?
As an SEO consultant, it’s a question I get all the time. A business owner will say, "I know I need to be on Google, but what do you actually do?"
SEO Freelance Services
Looking for a Garage2Global Alternative? Why a Freelance SEO Partner Might Be a Better Fit
If you're a small business owner searching for local SEO services, you've almost certainly come across large agencies promising global reach. But a big agency isn't always the right fit for every business.
seo tips
SEO vs. Instagram: Why Your Small Business Needs to Own Its Audience
Tired of chasing the algorithm? Here’s a more sustainable way to grow by building an asset you actually own.
AI Marketing
Can AI Replace SEO Writers? Thoughts from a Human in the Industry
The robots are here. Let’s talk about what that really means for our jobs, our creativity, and our sanity.
SEO KEYWORDS
Why Reddit is the Most Honest Focus Group Your Business Will Ever Have
Stop guessing what your customers want. Here’s a simple guide to tapping into the world’s largest, most candid conversation.
SEO Tips
How a Simple Page Title Change Increased Traffic by 140%
It sounds like a wild claim, but changing a single page title can have a huge impact on your traffic—for better or for worse! This guide covers real-world case studies (both successes and failures) and gives you a strategic framework for updating your SEO titles safely. Learn the secrets to winning the click.
SEO Tips
The "Magic Number" of Blog Posts You Need to Rank is a Myth.
Stop stressing about publishing 50 or 100 blog posts! I'm an SEO expert sharing the truth: ranking on Google isn't about quantity, it's about topical authority. Learn the "Pillar and Cluster" strategy that helps you build authority without a big budget or backlinks. Get the full, honest guide on the blog.
Your SEO Questions, Answered
Why do I need SEO now that AI is changing search?
This shift actually makes strategic SEO more critical. AI is great at answering broad questions, which means your content needs to focus on building trust and providing the specific, expert information needed to convert a customer when they are ready to make a purchase. SEO ensures that serious buyers can find your website, which remains the ultimate point of conversion.
How much does SEO cost in Australia?
It depends on what you need. SEO audits start at $800, but comprehensive ongoing SEO typically ranges from $1200-$3,500 monthly. Think of it this way—if SEO brings you even one extra customer per month, it has usually paid for itself. I always provide a clear breakdown of costs upfront.
What makes you different from other SEO freelancers?
My approach combines technical expertise with real-world business acumen. I believe in educating my clients, so you'll always understand exactly what's happening with your strategy and why it matters.
Can I do SEO myself?
You can definitely try! But it's about more than a checklist; it's about understanding search intent, competitor analysis, and technical fixes. Most business owners I work with tried DIY first and realized their time was better spent running their business.
Ready for a Professional Partner?
While these DIY SEO tips are a great start, a tailored strategy is what truly moves the needle. I offer a range of organic SEO services, from comprehensive on-page SEO services to full local management, to help you achieve your growth goals.