Who Is Using Voice Search and How It Can Boost Your Google Rankings Using Local SEO
Voice search is changing how people search for local businesses. With 58% of consumers using voice assistants to find nearby services and 46% relying on them daily, this trend is reshaping SEO strategies. If your business caters to local or tourist customers, embracing voice search could set you apart. Imagine someone asking their device, “What’s the best pizza place nearby?” or “Which coffee shop is open now?” You want your business to be the answer. To achieve this, your SEO needs to adapt to natural, conversational language—how people speak, not just how they type.To learn how to align your SEO with voice search and capture more customers, keep reading this article!
Who is using Voice Search?
As of 2024, 20.5% of global internet users regularly use voice search. While usage peaked at 22.5% in Q3 2022, the consistent adoption of voice assistants highlights their importance in modern search habits. So, who are these users? Voice search is especially popular among mobile-first users, often on the go, looking for quick and practical solutions. These are people asking, “What’s the best coffee shop nearby?” or “When does the next train leave?”—queries tied to convenience and immediacy.
Adapting Your SEO for Voice Search
Voice search thrives on conversational keywords and practical answers. Unlike traditional text-based queries, voice searches are often phrased as full questions or commands. To stay ahead, optimize your content with natural language that mirrors what customers might ask on the go. Focus on local SEO by updating your Google Business Profile with accurate hours, services, and reviews. Include location-based keywords in your website content and meta descriptions. Don’t overcomplicate it—think about what your customers would ask if they were walking down the street looking for your business.
The Basics: Keep It Simple and Mobile-Friendly
Voice search is predominantly mobile, so a fast, mobile-friendly website is crucial. Ensure your pages load quickly and look great on small screens. Use headings, bullet points, and structured data to make it easy for search engines to pull key information. Answer practical questions directly, like “What time does your store open?” or “Do you offer delivery?” By focusing on the essentials and thinking like your customer, you can adapt to voice search trends and start climbing back up the SEO rankings.
Conclusion: Make Voice Search Work for You
Voice search isn’t just a trend—it’s a practical tool your customers use daily to find businesses like yours. By aligning your SEO strategy with conversational keywords, optimizing for local searches, and ensuring your website is mobile-friendly, you can capture more of this growing audience.
Actionable Tip: Start by reviewing your Google Business Profile. Make sure your business hours, address, and services are accurate and up-to-date. Then, update your website content to include natural, question-based phrases like “Where can I find [your service] near me?” Small tweaks like these can make a big difference in helping your business show up when it matters most.
Voice search is an opportunity to connect with your audience in a way that’s simple and intuitive—so don’t wait to take advantage of it!
About Roxane Pinault - Ecommerce SEO Expert
With 8+ years of experience, I specialize in crafting strategies that boost online visibility, drive organic traffic, and optimize eCommerce platforms for growth. My expertise lies in helping businesses build a strong digital presence and achieve measurable results.
As a freelancer based in Australia, I bring flexibility, dedication, and a results-driven mindset to every project. Whether it’s refining SEO strategies, managing eCommerce platforms, or developing creative marketing campaigns, I thrive on delivering solutions tailored to each client’s unique needs.
I’m passionate about partnering with professionals and businesses looking to elevate their digital marketing efforts. If you’re ready to grow your online presence, let’s connect—I’d love to help you achieve your goals!
