SEO Tips: Are LinkedIn articles searchable on Google?

Yes, LinkedIn articles can appear in Google search results, but there’s no guaranteed way to ensure they’ll be indexed. However, you can significantly increase the chances by optimizing your article for SEO. Here’s how:

1. Write High-Quality Content: Ensure your article is informative, relevant, and engaging. Google favors valuable content that addresses user intent.
2. Use Keywords Effectively: Research and include relevant keywords in your article title, headings, and throughout the content, but avoid keyword stuffing.
3. Optimize SEO Settings: When drafting your LinkedIn article, go to the top of the article, click on Manage, then select Settings. Here, you’ll find an option to add an SEO Title and Meta Description. These are essential for Google indexing as they tell search engines and readers what your article is about.
   
4. Promote Your Article: Share it on other platforms or link to it from your website to increase its visibility and backlinks.

By following these steps, you’re not just relying on LinkedIn’s internal SEO but actively working to make your content more discoverable on Google.

Do LinkedIn Posts Appear on Google? 

Technically, yes—LinkedIn posts can appear in Google search results. However, this is much rarer compared to articles. Here’s why:

• Less Optimized for SEO: LinkedIn posts don’t have dedicated fields for SEO titles or meta descriptions, which makes it harder for Google to index and rank them effectively.
• Short-Lived Content: Posts are often shorter and designed for engagement on the LinkedIn platform, not long-term discoverability. They lack the depth and structure that Google typically prefers for ranking content.
• Limited Backlink Potential: Unlike articles, posts are less likely to be shared or linked to from external sources, reducing their SEO impact.

If you want your LinkedIn content to be more visible on Google, focus on publishing articles instead of posts and follow the optimization tips above.

By understanding these distinctions, you can better leverage LinkedIn as a platform to improve your visibility both on LinkedIn and across search engines.

Post Your LinkedIn Article in Your LinkedIn Feed

Once your LinkedIn article is published, you should share it on your LinkedIn feed to maximize visibility. This ensures it reaches your connections, followers, and a wider audience. Here's a quick tutorial on how to do it:

1. Go to Your Article: After publishing your article, navigate to it by clicking on My Articles under your LinkedIn profile.
2. Click "Share": At the top of the article, you’ll see a Share button. Click it.
3. Write a Post: Add a short and engaging introduction to your article in the post. Highlight why it’s valuable or mention a key takeaway. For example, "Wondering how to make your LinkedIn articles appear on Google? Here's a quick guide to boost visibility!"
4. Include Hashtags: Use relevant hashtags like #LinkedInTips, #SEO, or #ContentMarketing to increase the reach of your post.
5. Publish Your Post: Hit Post to share your article with your LinkedIn network.

By sharing your article in your feed, you increase its chances of being read, liked, and shared—boosting engagement and making it more likely to gain traction on Google as well. Don’t forget to encourage readers to comment or share their thoughts for even more visibility.

Should you publish my LinkedIn article on my website?

Yes, you should absolutely publish your LinkedIn article on your website. Hosting the article on your website allows you to take full control of your content while boosting your site's SEO with valuable keywords. It also helps drive traffic to your site, where readers can explore more about your business or services. To avoid duplicate content issues, consider tweaking the article slightly by changing the title, formatting, or adding additional sections. You can also link back to the article on LinkedIn, creating a two-way traffic flow that enhances visibility on both platforms. Publishing on your website ensures your content remains accessible and continues to benefit your brand over time.

About Roxane Pinault - Ecommerce SEO Expert

With 8+ years of experience, I specialize in crafting strategies that boost online visibility, drive organic traffic, and optimize eCommerce platforms for growth. My expertise lies in helping businesses build a strong digital presence and achieve measurable results.

As a freelancer based in Australia, I bring flexibility, dedication, and a results-driven mindset to every project. Whether it’s refining SEO strategies, managing eCommerce platforms, or developing creative marketing campaigns, I thrive on delivering solutions tailored to each client’s unique needs.

I’m passionate about partnering with professionals and businesses looking to elevate their digital marketing efforts. If you’re ready to grow your online presence, let’s connect—I’d love to help you achieve your goals!